Performance Autocare
A full website rebuild and ongoing technical partnership for North Yorkshire's leading independent Lotus specialist.
LocationKnaresborough, UK
Project Summary
Performance Autocare, North Yorkshire's leading independent Lotus specialist, were reaching their 10th anniversary with a site that didn't reflect a decade of reputation, and no reliable place for enquiries to land.
ATS rebuilt it to mark the milestone, giving every side of the business its own home, from the workshop to the showroom. Since launch ATS has run hosting, security and every update, from new stock to opening hours, leaving Jonny and the team free to focus on the cars.
Key Features
- Video-led homepage that puts the cars and the workshop front and centre
- Build spotlight following the owner's own track car
- A dedicated home for every side of the business, from servicing and detailing to performance upgrades and sales
- Clear service tiers and pricing, so customers know what to expect before they get in touch
- A full sales offering: showroom, sold archive, sale-or-return brokerage and part exchange
- Every booking button opens the enquiry form with the right service already selected
- Easy to find and visit, with directions, opening hours and tap-to-call numbers
- Genuine Google reviews featured throughout to build trust
- Links through to the workshop's latest builds on Instagram and Facebook
- Search rankings protected through the move from the old site
- Optimised for AI search (GEO), with structured data naming the founder and the cars the workshop specialises in
- Ongoing hosting, security and content updates by ATS
Live desktop scores via Google PageSpeed Insights · updated 12 October 2026
Technical Assets & Client Testimonial
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