Mark Austin's red Lotus Elise at speed on track

Web design · Motorsport

Web Design for Motorsport

Websites for circuits, clubs, organisers, teams and performance specialists, built by an engineer who spends his weekends on track.

Talk to MarkSee the work
5.0 out of 5 from 5 Google reviews. Read the case studies.

Results from sites I've built and still run

P1 Yorkshire Motorsport
#1
On Google for 'this weekend' searches
P2 Yorkshire Motorsport
8,992
Google search appearances
P3 Performance Autocare
5.0
From 40 Google reviews
P4 Performance Autocare
781
Contact page visits
The driver

Built by Someone Who's at the Track

Most web designers have never signed on for a track day. I do it every season.

Mark Austin's Lotus Elise in a circuit paddock, with Mark walking up behind it
Mark Austin crouching beside his Lotus Elise with a thumbs up
Mark Austin's Lotus Elise from behind, with an ATS helmet and two laptops in the cabin and the austintechsolutions.co.uk plate

I'm Mark, a senior software engineer and web designer based in Leeds. My Lotus Elise and my company-liveried Mazda MX-5 are regulars at Donington Park, Oulton Park and Cadwell Park.

I work on them myself, too. This autumn the 2016 Elise S3 got a stiffer front anti-roll bar and chassis brace for 2027 and a full rust treatment before winter. Between track days I'm on the sim rig, tuned from 77 to 130fps in ACC.

That's why it works. When you talk about sign-on times, noise limits, sighting laps or a tuning job, I already know what you mean, because I'm the person your website is for. I design, write, build and host the whole site myself. No agency, and the person you speak to is the one who builds it.

Watch ATS on track
The work

Two Sides of the Paddock

One for the people watching, one for the people building the cars. Both designed, built and run by me.

The Yorkshire Motorsport homepage: a red Lotus Elise on track, with live counts of upcoming events, circuits covered and events this weekend

01 · Events & spectators

Yorkshire Motorsport

Track days, test days and race meetings at circuits in and near Yorkshire were spread across separate calendars, and none of them said whether spectators could get in.

So I built one. Yorkshire Motorsport is my own product, run to the same standard as every client site. It pulls events from seven circuits every morning, visitors confirm whether spectators got in, and every circuit has track maps, guides and FAQs.

Read the case studyVisit the site
  • #1

    For “this weekend” searches

    An average position of 1.8 across more than 100 searches, like “car events near me this weekend”.

  • 8,992

    Google search appearances

    Across 550 different searches since launch, with 259 clicks through, from race fixtures to what’s on locally.

  • 4,200+

    Page views

    From 1,648 visitors, with Facebook and Google sending the most.

Figures: Google Search Console and Vercel Analytics, launch to November 2026.

Live

This calendar is running live

This is Yorkshire Motorsport's real events widget, not a screenshot. Any club, circuit or garage can add it to their own site with one line of HTML, filtered to the circuits and events they choose, in their own brand colour.

The Performance Autocare homepage: a yellow Lotus beneath the headline, with a booking button and their 5.0 Google rating

02 · Specialist workshop

Performance Autocare

North Yorkshire's leading independent Lotus specialist were reaching their 10th anniversary with a site that didn't reflect a decade of reputation.

I rebuilt it to mark the milestone: a full-screen video of a Lotus on the road, a build spotlight following the owner's own track car, dyno-proven gains on the Evora 400, and its own page for every service, upgrade and Lotus model. I've run it ever since, from new stock to opening hours.

Read the case studyVisit the site
  • 3,430

    Visitors since launch

    Over 12,000 page views, with Google the biggest source and most visitors on their phones.

  • 781

    Contact page visits

    Every booking button opens the enquiry form with the right service already selected.

  • 5.0

    From 40 Google reviews

    A five-star reputation, front and centre on the new homepage.

Figures: Vercel Analytics (live site only) and Google Search Console, launch to November 2026.

Performance Autocare logo

Jonny W.

29/03/2026

“We had mark set up our new website, from start to finish he was absolutely brilliant and had great levels of enthusiasm! highly recommend”

Performance Autocare Owner & Director
The grid

Who I Build For

If your customers own a helmet, this is for you.

  • Circuits & Venues

    Event calendars, track maps with viewing spots, and the parking, grandstand and ticket details visitors look for before they set off.

  • Track Day Organisers

    Dates people can trust, noise limits and track hours on every event, and a clear path from finding a day to booking it.

  • Clubs & Championships

    Fixtures, results and newcomer guides in one place, with a calendar other sites can embed in one line.

  • Race Teams & Drivers

    A home for the season: the car, the results, the partners, and a story that keeps sponsors coming back.

  • Performance Specialists

    A page for every service, model and upgrade, so an owner searching for a specific job lands on the page that answers it.

  • Events & Experiences

    Automated social posts, weekly emails and alerts that keep people coming back between events.

Spec sheet

What a Motorsport Site Needs

All of it already running on Yorkshire Motorsport and Performance Autocare.

  1. Dates people can trust

    Yorkshire Motorsport pulls every event from the circuits' own sources each morning, each source isolated so one broken site never takes down the rest. The weather forecast, track hours and noise limit sit on every event.

  2. The details visitors ask about

    Interactive track maps with named corners and numbered viewing spots, parking, grandstands and camping, and track day and marshalling guides for newcomers.

  3. A showcase for the work

    Performance Autocare has its own page for every service, upgrade and Lotus model, dyno-proven power gains on the Evora 400, and a build spotlight following the owner's own track car.

  4. Booking without friction

    Every booking button on Performance Autocare opens the enquiry form with the right service already selected, with tap-to-call numbers, directions and opening hours one tap away.

  5. Reach beyond the website

    Branded social posts generated from the event data and approved before they go out, a weekly Thursday email with the weekend's racing, and an events widget clubs drop into their own sites.

  6. Found on Google, and in AI search

    Yorkshire Motorsport is #1 for 'this weekend' searches. Both sites carry structured data and FAQs so search engines and AI assistants understand exactly what's on offer.

More on the work behind it:

Pricing

Fixed Prices, Agreed Upfront

Every project is quoted on its own: one build fee, agreed as a fixed price before any work starts, then a simple monthly fee for hosting, domains and ongoing support. Pay for the build upfront, or spread it monthly. No hourly rates, no surprise invoices.

Build feeOne-off, fixed priceResearch, writing and design, with the site coded from scratch and SEO set up from day one
Monthly feeHosting & supportHosting, security updates and off-site backups, plus up to 2 hours a month of changes and SEO work
See what drives a website's cost up or down
FAQ

Common Questions

How much does a motorsport website cost?

With Austin Tech Solutions, every build is quoted for your business and agreed as a single fixed price before any work starts. You can pay for the build upfront or spread it monthly. Hosting, updates, off-site backups and support then run on a simple monthly fee. Across the UK, most small businesses pay between £500 and £6,000 depending on how much is custom built.

Do you actually go on track?

Yes. My Lotus Elise and my company-liveried Mazda MX-5 are regulars at Donington Park, Oulton Park and Cadwell Park. I also built Yorkshire Motorsport, the free calendar of track days, test days and race meetings at circuits in and near Yorkshire.

Can you build an event calendar or listings?

Yes. Yorkshire Motorsport pulls track days, test days and race meetings from seven circuits automatically each morning, with filters by circuit, category, car or bike and month, a saved list, and one-tap add to calendar.

Can you build a site for a performance or tuning specialist?

Yes. Performance Autocare's site gives every service, upgrade and Lotus model its own page, from bespoke exhausts and ECU tuning to dyno-proven gains on the Evora 400, so an owner searching for a specific job lands on the page that answers it.

Can you show the cars we have for sale?

Yes. Performance Autocare's site has a full sales offering: a showroom, an archive of sold cars, sale-or-return brokerage and part exchange.

Can our events appear on other websites?

Yes. Yorkshire Motorsport has a free embeddable widget that any club, circuit or garage can add to their own site with one line of HTML, filtered to the circuits and event types they choose, in their own brand colour. It's running live on this page.

Who looks after the site once it's live?

I do. Hosting, security updates and off-site backups run on a fixed monthly fee, which includes up to 2 hours a month of changes and SEO work. For Performance Autocare that covers every update, from new stock to opening hours.

Austin Tech Solutions

Lights Out. Let's Build It.

Tell me about your circuit, club, events or workshop and what you need the website to do, and I'll come back with a clear, fixed quote.