Guides & Insights
Practical, easy to understand advice on web design, redesigns, SEO and running a hands-off website, written for Yorkshire business owners, plus the occasional track car post.
Business & Web Advice
Web design, SEO, and running a hands-off website, written for business owners.
Why Website Maintenance Matters: What Goes Wrong When Nobody's Looking
A website doesn't stay working just because nobody touched it. Here's what quietly goes wrong on unmaintained sites, what it costs a small business, and a 15-minute check you can run on yours today.
SEOWhat Is GEO, and Will AI Recommend Your Business?
More customers now ask ChatGPT or Google's AI Overviews instead of scrolling search results. Here's what GEO is, why it matters for a small business, and why every ATS client is already optimised for it.
ATS ProcessWhy Your Website Needs a Partner, Not Just a Maintenance Plan
A maintenance plan keeps the lights on. A website partner owns the outcome. Here's what an ongoing partnership looks like, what it covers, and how to tell which one you've got.
SEOHow to Get More Google Reviews (Without Being Awkward About It)
Reviews help you rank locally and win the enquiry, but most happy customers never leave one unless asked. Here's how to ask, when to ask, and what Google won't let you do.
ATS ProcessWhat Does Google Business Profile Management Actually Involve?
Your Google Business Profile is often the first thing a customer sees, yet most small businesses set it up once and never touch it again. Here's what proper management actually involves, and why it's worth doing.
SEOWhy Isn't My Website Showing Up on Google?
Posting on Google Business Profile every few days and still nothing? That's not the same as your website ranking. Here's how to check what's actually happening, and what to do about it.
SEOLocal SEO for Yorkshire Small Businesses: What Actually Works
Ranking locally isn't about tricks, it's a handful of things done properly and kept consistent. Here's what actually moves the needle for a Yorkshire small business.
Web DesignDIY Website Builders vs. Hiring a Web Developer: What's Right for Your Small Business?
Wix and Squarespace are tempting for the price tag, but they're not always the cheaper option long-term. Here's how to know which route actually fits your business.
ATS ProcessWhat Does "Hands-Off" Website Management Actually Mean?
"Hands-off" gets used a lot in web design marketing. Here's exactly what it means when Austin Tech Solutions builds and manages your site, from launch day onward.
Web Design5 Signs Your Website Needs a Redesign
Not sure if your site needs a refresh or a full rebuild? Here are five practical signs it's time for a redesign, and what usually causes each one.
PricingHow Much Does a Website Cost in the UK? A Small Business Guide
Most UK small businesses pay £500 to £6,000 for a website. Here are real 2026 price ranges, and what actually drives a quote up or down.
Track Notes
Motorsport builds, technical fixes, and the occasional track day write-up.
Yorkshire Motorsport Now Writes Its Own Social Posts
The trackday calendar I built now generates its own Facebook and Instagram posts, branded image and all, from the same event data as the site. Here's how the caption and image generation work, and why a person still approves every one.
Project BuildBuilding Yorkshire Motorsport: A Spectator-Access Calendar for UK Racing
Track calendars for Yorkshire's circuits are scattered across half a dozen separate sites, and none of them say whether you can actually go and watch. Here's why I built Yorkshire Motorsport, and how it works under the hood.
Software FixLotus Elise CarPlay: Fitting the MRSXWPY 6.36″ Unit and Changing Its Boot Logo
Correcting manufacturer documentation errors for custom splash screens. Verified compatibility with Lotus Elise S2/S3 dashboards.
Rather just have this handled for you?
I build and run websites for businesses that would rather not think about any of this.